Transform and Scale
The digital journey of media companies has reached a point where the dust of early disruptions has settled and the new roles and road maps are more clearly defined.
With the first -generation aggregator platforms facing all kinds of pushbacks, chances are that the cards are being reshuffled. M&A dynamics and convergence in the video segment show how the players prepare for best-start positions for their own platforms. Online video is set to be a key battleground as younger digital generations have grown up in a world where video and vlogging have become the primary format for consuming information across all areas: from news, entertainment, communications, and education to any kind of support on everyday questions and decisions. Serving this visually primed audience with a 360-degree, unified content experience at scale is the goal of the next wave of transformation that affects people and IT.