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Engaging at the Right Moment

Customers expect relevant products, information, and engagement when they want, meaning now. How do retailers respond to this increasing need to engage at the right moment, consistently, across multiple sales channels and technologies? By transforming their business with a single real-time retail platform that helps them see the future and deliver on the promises they're making to customers and investors.

Omnichannel Marketing

Gain customer trust and get to know them, deliver personalized customer experiences to grow not only relationships but also your bottom line

  • Single Customer View
  • Consent-Based Marketing
  • Marketing Execution


Control costs and enhance quality by streamlining processes across R&D

  • Portfolio and Project Management
  • Collaborative Product and Configuration Design
  • Product Compliance

Supply Chain

The most successful companies are agile and responsive, operating across a volatile global network and meeting demanding customer requirements.

  • Demand Management and Insights
  • Sales, Inventory and Operations Planning
  • Response and Supply Management
  • Warehouse Management
  • Transportation Management
  • Track & Trace and Logistics Networks

Customer-Centric Merchandising

Improve customer loyalty and increase conversion rates to drive repeat business and profitability

  • Manufacturing Process Planning
  • Merchandising Intelligence
  • Product Design and Development
  • Master Data Management for Merchandising
  • Merchandise and Assortment Planning
  • Pricing and Promotions

Human Resources

Increase employee and customer satisfaction and improve business performance by providing a choice in the delivery of HR processes and services.

  • Core Human Resources and Service Delivery
  • Talent Management and Learning
  • Talent Acquisition
  • People Analytics

Digital Supply Chain

Create transparent and customer-driven supply networks.

  • Forecasting, Allocation, and Replenishment
  • Omnichannel Inventory and Order Response
  • Warehouse Management
  • Transportation Management
  • Yard Logistics
  • Track & Trace and Logistics Networks

Challenges on the Horizon

The digital economy is putting pressure on traditional retailers, while offering infinite new opportunities

Leading retailers use market dynamics to create and capture new business opportunities

Consumers are prepared to share their data, yet expect new types of shopping experiences in return. Retailers that can leverage consumer insights to offer targeted, differentiating experiences, grow consumer share of wallet, and gain market share.

Consumers are no longer loyal to a retail brand and will switch for better service and faster delivery. Retailers that run an efficient and flexible supply chain from suppliers to homes and offer convenience and reliability will outperform their competition.

New competitors and innovative business models are continually emerging and capturing market share. Retailers that can integrate manufacturing and wholesale into an end-to-end value chain stay close to the consumer, gain control over value creation, and expand their market position.

Digital technology is connecting things, consumers, and enterprises. Retailers that use digital technologies to create new value for consumers through better products and services, better in-store experiences, and better connectivity to consumers remove friction along the value chain.

Solutions tailored to your building products business

Forge a vision for a different kind of data-driven business by adopting technologies for Big Data,
mobility, autonomy, geo sensing, analytics, and 3D printing.

SAP S/4HANA is an intelligent, integrated ERP system

Address industry-specific requirements with proven best practices for 26 verticals and enable new business models as your marketplace evolves

Revolutionize business processes with intelligent automation — supported by artificial intelligence and robotic process automation

Make better decisions faster with embedded analytics, a conversational interface, and digital assistants

Meet your IT landscape goals with hybrid, cloud, and on-premise scenarios that share a consistent data model, code line, and user experience

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Learn how you can adopt industry best practices for your Oil and Gas company by using a proven technology framework. Achieve operational excellence in core financial and engagement management practices, and across your entire business.
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The Value of SAP S/4HANA for Retail Companies

SAP S/4HANA provides retailers with a proven framework to adopt industry next practices while attaining operational excellence across the full value chain..
Strategy enablement

  • Accelerate new business-model innovation and new revenue-generating opportunities
  • Understand every aspect of your business and adjust to rapidly changing business requirements: report in real time by function, region, category, channel, and product
  • Enable faster domestic and international expansion
  • Accelerate M&A synergy
  • Reorganize on the fly• Achieve greater speed and agility
  • Manage risk and ensure compliance

Empowered Employees

  • Higher productivity with a new, role-based way of working with a responsive, intuitive user experience on all devices
  • Improved user experience with access to data from anywhere on any device, with interactive graphics and analytics on a single copy of data
  • Greater ability of store associates and store managers to serve their customers effectively when equipped with the right information
  • Actionable insights on unified, real-time data and processes with built-in system suggestions for decision support

Business benefits

  • 15% to 30% higher inventory turns
  • 10% to 30% lower inventory carrying cos
  • 90% decrease in revenue loss due to stock-outs
  • 10% to 25% reduction in total logistics cost
  • 5% to 10% reduction in markdowns and waste
  • 25% to 40% increased retail store FTE productivity
  • Higher customer satisfaction

IT benefits and total cost of ownership (TCO)

  • Fast performance by up to a factor of 10
  • Memory footprint reduction by up to a factor of 5
  • Merger of OLAP and OLTP
  • Elimination of many desktop clients
  • Simplified software landscapes
  • Native integration
  • Reduced total cost of ownership (TCO) through landscape simplification

Transform the Retail Experience with SAP Cloud Platform

Today's customers expect a new kind of shopping experience. In place of traditional, impersonal transactions, tech-savvy millennials are looking for personalized encounters that entertain and engage them. They want to interact with brands across multiple channels and receive relevant, targeted communications. And if you can't deliver on the same day and for free, they're not interested

New retail models such as "clienteling" help retail companies establish long-term relationships with key customers based on data about their preferences, behaviors, and purchases. Machine learning and in-memory computing enable retailers to process vast volumes of data in real time, providing ever-deeper customer insights that drive more impactful personalized and contextual consumer experiences.