Transform the Retail Experience with SAP Cloud Platform
Today's customers expect a new kind of shopping experience. In place of traditional, impersonal transactions, tech-savvy millennials are looking for personalized encounters that entertain and engage them. They want to interact with brands across multiple channels and receive relevant, targeted communications. And if you can't deliver on the same day and for free, they're not interested
New retail models such as "clienteling" help retail companies establish long-term relationships with key customers based on data about their preferences, behaviors, and purchases. Machine learning and in-memory computing enable retailers to process vast volumes of data in real time, providing ever-deeper customer insights that drive more impactful personalized and contextual consumer experiences.